"If you didn't grow up in the golf world, the perception of what's acceptable and unacceptable to wear on the course is jarring and sometimes stupid. It cracks me up that the golf hoodie is considered controversial because the old guard hates it and the new guard loves it. Golfcore is the crossover that this sport really needed. The more people coming from the outside with no real understanding of the dos and don'ts means more breakdowns and breakthroughs that'll make the game more accessible. When I think of cool golf clothes, they're the pieces that fit on and off the course. That's what made athleisure cool — how many times have you put on leggings and not gone to the gym? With fashion in general, I think people want versatility. Let's be honest, if I'm buying an expensive golf sweater, I want to be able to wear it to happy hour too. We've been talking about ways to make the game cooler, and the fact that golfcore is finding its way to the masses is a really amazing first step, whether you play golf or not. You can still look sporty and on-trend for the golf course, but not necessarily go to the golf course."