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Kim Kardashian's grand vision for shapewear for all seems to have come to fruition. Since launching Skims in September 2019, her shapewear venture has grown to an estimated $1.6 billion valuation (£1.3 billion) and garnered a cult-like following for the brand's size-inclusive (XXS-4X) range of bras, underwear, and, most recently, swimsuits.
In a campaign released on 25 July, "Outer Banks" actress Madison Bailey, model-musician Paris Jackson, and TikTok personality Bella Poarch model the brand's newest swim styles, which are inspired by a summer pool party. The star-studded cast show off a variety of swimsuits — from cutout monokinis to sleeveless one-pieces — in a range of colours, including a new Barbiecore-approved shade: hot pink. While Kim and Khloé Kardashian have already made the case for holidaying in Skims swim, the new campaign further brings to life the full collection, which includes some expected and unexpected items alike. The limited-edition launch, for instance, also features gloves, dresses, and cover-ups, perfect for lounging poolside or relaxing with an iced beverage in hand in your backyard. From a white tube top to a ruched skirt that doubles as a cover-up, many of the pieces can be combined with your favourite denim or go-to crop tops for all your summer activities.
Ahead if its 28 July release, three POPSUGAR editors tried the swimsuits in several colours and silhouettes to see if the brand's popularity has staying power in the competitive swim category. From a cocoa-coloured one-piece and tube skirt to an ochre crop top matched with string bikini bottoms, each editor reviewed something different. Read on to see what we had to say.