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It's no surprise that due to the spread of COVID-19, businesses in cities all over the world have been taking a hit, and this holds true with some of our favourite fashion brands, too. Many major retailers like Aritzia and Outdoor Voices have taken key measures to shut down their brick-and-mortar stores to help ensure the safety of its employees and customers, but smaller brands are finding it harder to stay afloat with these measures in place. While we're all practicing social distancing and working from home, there are small things we can do to help pay it forward within the industry, whether it's by buying a sweater or picking up a gift card.
If you're looking for small fashion businesses to support at this time, we've compiled a list of brands that could use your help right now. It doesn't matter whether you're purchasing something to wear to an event in the future or you're adding to your loungewear collection so you'll have something to wear around the house that makes you feel good (because why shouldn't you dress up at home if it helps you find some normalcy?). Ahead, we've created a list of brands that could use a little love. Keep reading to see 21 labels you can shop, then check out a list of brands donating to charities during this critical time of need.