So far, 2020's biggest swimsuit trends [1] are shaping up to be exactly how we expected them: highly influenced by the Kardashian-Jenners [2] et al. But rather than simply rounding up all the cutout one pieces and sexy two-pieces celebrities have been wearing on their mid-Winter getaways (don't get us wrong, that's a great way to predict what is to come) we tapped some of our favourite swim brands and took their opinions into account.
Zimmermann, Summersalt, Solid & Striped, and Lisa Marie Fernandez all spoke to POPSUGAR about the swimsuits that are bound to be bestsellers for 2020, and some of our favourite styles made the cut. You probably won't be surprised to find that snake print is still all the rage — it's probably the most shoppable of the trends listed below — but ruffles are seeing a resurgence now too. Rather than simply finishing a sleeve, these are fashioned in new ways, in the form of an asymmetrical sash down the front bodice or fluttering along the hemline at the hips.
With a major shift toward eco-friendly habits, vegan leather swimwear is also on the rise, which makes for an edgy look you can really feel good about. Finally, the scarf-like, vintage effect fever isn't going anywhere. (Think: the type of graphic prints you'd see on retro silk hair bandanas.) Scroll down to start shopping for the new year, and watch this space as we add more trends throughout 2020.
- Swimsuit Trend 2020: Snake Print Bikinis
- Swimsuit Trend 2020: Vegan Leather or Leather Effect
- Swimsuit Trend 2020: Swimsuits With Ruffles
- Swimsuit Trend 2020: Vintage, Scarf-Effect Suits
Swimsuit Trend 2020: Snake Print Bikinis
Solid + Striped names the snake print two-piece its hottest style of 2020. Elsa Hosk mixed and matched prints with an oversize vintage-inspired shirt as a cover-up (another trend we've spotted on the likes of Kendall Jenner [4]).
Dorina Curve Padded Bikini in Snake Print
Dorina Curve padded bikini top in snake print [5] (£20) and Dorina Curve brazilian bikini bottom in snake print [6] (£14)
WeWoreWhat Snakeskin Bikini
WeWoreWhat Cooper Snakeskin Bikini Top [7] (£104) and WeWoreWhat Delilah Snakeskin Bikini Bottom [8] (£90)
Swimsuit Trend 2020: Vegan Leather + Leather Effect Swimwear
According to Lisa Marie Fernandez, "Sustainability is a major and important movement, and it's an important practice at Lisa Marie Fernandez. But since it's my girl, it's also sexy. One of my favourite styles presently is our Goldwyn Vegan Leather Bikini, that has that '50s lingerie vibe. I love unexpected fabrications that are also still completely swimmable."
Lisa Marie Fernandez Goldwyn Chocolate Vegan Leather Bikini
Lisa Marie Fernandez Goldwyn Chocolate Vegan Leather Bikini [9] (£300)
Lovers + Friends Croft Bikini in Black
Lovers + Friends Croft Top in Black [10] (£63) and Lovers + Friends Croft Bottom in Black [11] (£63)
Swimsuit Trend 2020: Swimsuits With Ruffles
Summersalt maintains that "Ruffles will have a big moment in 2020, and Summersalt's Ruffle Sidestroke, a playful update on the brand's iconic Sidestroke suit, is right on trend with its multi-layered ruffles, mixed prints, and big personality. Flirty ruffles are sure to be customer favourites in the new year!"
Marysia Palisades Piping Maillot
Marysia Palisades Piping Maillot [12] (£272)
Zara Asymmetrical Bikini
Zara Asymmetrical Bikini Top [13] (£18) and Zara Ruffled Bikini Bottom [14] (£16)
Swimsuit Trend 2020: Vintage Scarf-Effect Swimsuits
Right in line with the vintage aesthetic that's all the rage right now, Zimmermann predicts that its Freja two-piece will continue to be a bestseller. These are so easy to throw on and will be popular in vintage scarf-like prints or mix-and-match colorways.
Zimmermann Primrose Bikini
Zimmermann Primrose polka dot-print bandeau bikini [15] (£159, originally £265)
Cynthia Rowley Kalleigh Floral One Piece
Cynthia Rowley Kalleigh Floral One Piece [16] (£271)
Tularosa Dusty Sky Bikini
Tularosa Maria Top in Dusty Sky [17] (£73) and Tularosa Maria Bottom in Dusty Sky [18] (£8, originally £63)