Kate swears that the idea that women need different equipment is "just a clever marketing ploy. Our differences are in our bone structure and our differences are in our hormones, but functional movement patterns are for everybody." And, she said, for example, a strong core is functionally going to benefit a man in the exact same ways that it's going to benefit a woman. She knows that if a woman is working out next to a man who's a foot taller than her, "his levers are a lot longer than hers and his capability for leverage and power will be very different than hers, but pound for pound, if you have a man and a woman who are almost identical, they will lift and do things almost identically." She pointed to the CrossFit Games for proof, which she said have highlighted just how strong women can be.