I feel like this might be a bit much, even for East London pic.twitter.com/cReZRIqzPe [1]

— Amy Charlotte Kean (@keano81) April 17, 2018 [2]

It's a new day, which means a new way to incorporate activated charcoal into foods that, frankly, are more than satisfactory left alone. As if ice cream [3] and lattes [4] weren't enough, today the food transformation has come for the humble croissant.

The London based chain Coco Di Mama [5] describes the croissants as "quite an unusual looking item" that "tastes better than it looks," but consumers are still dubious. The croissants are vegan, meaning they contain no butter, which alone is pastry profanity. Other ingredients include soy and barley flour, activated charcoal, lemon, and sugar. Activated charcoal has properties that detoxify the body and neutralise excess acid, according to the food chain. So after your next heavy night out, all you need is a suspicious looking croissant to flush the toxins away (just kidding, please hydrate instead).

Read ahead to see some of Twitter's most outraged responses.

I feel bad because they're so excited about it 🙁

— Amy Charlotte Kean (@keano81) April 17, 2018 [6]

This madness has to stop now https://t.co/CfaseDL2VA [7]

— Tom Knowles (@tkbeynon) April 17, 2018 [8]

If you have to put up a sign saying 'Tastes better than it looks' you know it's going to be a hard sell!

— eumom (@eumom) April 17, 2018 [9]

"Oi, Barry, what we doin' with this burnt batch?"...
"Hang on Dave, I've got an idea"

— Si mon NOT Garfunkel (@Simonissavage) April 17, 2018 [10]

Amended it for them pic.twitter.com/KrobChsVup [11]

— MilkNoSugar (@tea_and_toast_) April 17, 2018 [12]

I was full on looking at the picture like this and thought someone was taking the piss with a block of wood pic.twitter.com/WDGbW15rQW [13]

— Conor O'Reilly (@ConorJonOReilly) April 17, 2018 [14]