Veganuary is a mashup of the words vegan and January, and simply means trying out the vegan approach to life through the first month of the year. The idea was started by a non-profit organisation of the same name. Throughout the year, the UK-registered charity works with businesses around the country to increase vegan food provision in restaurants and shops, with 200 new vegan menus and products launching during Veganuary in 2019, and even more on the way for January 2020. The Veganuary website also offers heaps of information about changing to a vegan diet, including the health, environmental, animal welfare, and financial benefits.
According to the company, more than half a million people in 178 countries have signed up to Veganuary since its inception in 2014.