"Snowe's towels are made from our signature 'air-woven' cotton, which makes them highly absorbent superperformers when it comes to wicking away moisture and getting you dry. It also means they'll dry faster, so plan on putting them in the tumble dryer for the shortest (and most eco-friendly) cycle on your machine's settings. And don't forget to forego the dryer sheets — which reduce towel absorbency over time."