Tinder, the app with a bit of a reputation, has made some smart moves in 2018 that I predict will serve them well in the year to come. First of all, I'm so here for Tinder's new marketing campaign that reminds us that being single has its perks. It features confident singles who own their unattached status and aren't apologising for it. With slogans like "Single Does What Single Wants," "Single Never Has to Go Home Early," and "Single Is a Terrible Thing to Waste," the dating app is challenging the societal notion that nobody is single on purpose and instead, celebrating those who are unattached and thriving. It's a brilliant reminder that casual dating is fun, allowed, and sure beats being stuck with the wrong person. Beyond marketing, Tinder also gets a high five for its inclusivity efforts. The platform recently expanded options for folks who are gender non-conforming, so "woman" and "man" aren't the only boxes you can check.