Aja Barber is a sustainable fashion writer and consultant who is taking on big brands that don't support people of colour, intersectional feminism, sustainable and ethical fashion, fair wages, and more. She uses her platform to say what big brands are doing that people don't necessarily see, and has most recently called on L'Oréal Paris, who fired a black trans women for speaking out in 2017 but is now publicly announcing support of the Black Lives Matter movement.