Created by three chiropractors from Norway, the pillow is filled with hypoallergenic, eco-friendly microbeads that mould to your body to offer support around your belly, lower back, pelvis, knees, and ankles. The elastic fabric of the cover is incredibly smooth and soft but also strong enough that it won't rip when you have to remove it.
Instead of having scratchy zips or velcro, the ends are secured with silicone beads — which, no joke, can later be used as baby teething rings — making it easier to remove and wash the outer sleeve and adjust for desired firmness. It's still no picnic to remove, wash, and put the cover back on, but it's similar to the hassle of washing a duvet cover. It took me a minute to get it back on, but I didn't cry during the process.
Aside from function, the Bbhugme pillow's form is beautiful! It actually looks like a customised lumbar pillow for my bed. Because it's offered in multiple colours, you can choose a palette that complements your decor. I went with stone, a pretty, midtone grey (pictured here) and love it, but there are also fashion prints too, like a marble print, and a bold banana leaf.
Image Source: Bbhugme