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Every year, over a billion people globally celebrate Diwali. Each region and religion celebrates it differently and for various reasons with distinct customs and traditions. For some, it's a new year, a new beginning. Others see it as the triumph of light over darkness, of good over evil, and knowledge over ignorance. Diwali, for the most part, is a celebration that culminates in delicious food, spending time with loved ones, and introspection.
This year, Diwali is on Nov. 4, and we created the ultimate gift guide for the upcoming festivities. Whether you're shopping for your friends, family, or even kids, we found the best gifts to give your loved ones for the Festival of Lights. The best part? All these gifts are from South Asian-owned small businesses.
Treat your besties to the limited edition Phenomenal x Live Tinted Diwali collab, a stylish clutch, or a fun and relatable card game. Give your family the yummiest sweet treats from Malai Ice Cream, luxurious skin care from Soma Ayurvedic, or authentic chai. Get the little ones in your life the cutest plushes, a book that teaches them all about Diwali, or even a mess-free rangoli puzzle.
Give a meaningful gift this Diwali and celebrate the Festival of Lights with South Asian-owned businesses.