If you want to avoid gifting and wrapping "things" altogether, opt for gifted experiences instead. Or, in Bradbury's words, "Give less 'stuff' and more experiences."
Tickets to a West End show or a nearby festival, afternoon tea at a swanky hotel, and spa treatments (especially those at a natural day spa) are all fabulous gifts that involve little-to-no waste. And instead of picking up knick-knacks for acquaintances, make a donation in their name to an organisation they care about. For the David Attenborough disciple, donate to groups like the Leicestshire and Rutland Wildlife Trust; for Harry Potter fans, make a contribution to J.K. Rowling's Lumos group or Save the Children's Literacy Programs.
"Most of us have what we need, and a small amount of spend can have a huge impact on someone who needs support," says Bradbury.