Nothing makes or breaks the success of a small business more than online reviews. Think back to any recent services you paid for. Whether it was a relaxing stay at an Airbnb, a memorable dinner date, or a stellar haircut, take a moment to write a genuine, glowing review. It will make a difference not only by attracting new customers, but by strengthening the credibility of the brand. With only your words, you can help a business owner in a huge way – how cool is that?