Keep your tagline short, fun, and funny — if you can. Taglines are an opportunity to create a motto for yourself or a one liner that encapsulates you in a nutshell. Because I'm the editor of an "out there" news website with quirky and strange stories, my tagline is: "Bringing weird news to the masses." Think of your tagline as your Twitter bio, just more serious. Tell people quickly and entertainingly what it is you do or like to do. Focus on using interesting verbs and action words.