SpongeBob Travelling the World in Drag The popular meme is basically SpongeBob in drag wearing fancy cultural gear (usually French) and makeup as he floats over footage of a city. Usually, it gently pokes fun at someone who thinks they're doing something worldly and sophisticated. What you need: A SpongeBob costume, black construction paper for eyeliner, red construction paper for lipstick, and other posh accessories as you see fit.