Our favourite thing about Reels is how accessible they are not only to your followers on your feed, but also on the Explore page. If your account is public, your reel is able to be discovered on the Explore page, as well as the pages dedicated to the songs, hashtags, or effects used on your video. You also have the option to add the reel to your feed. If your account is private, the same settings that apply to your feed posts will be applied to your Reels videos.
After you've shared a Reels video, a Reels tab will be added to your page (similar to the IGTV tab). You also have the option to add the video to your feed and have it display on your main profile grid. According to Instagram, you can also share your video to your Story, your close friends, or in a direct message and it will expire after 24 hours. The possibilities are endless!