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Ah, February, the month of love. Depending on who you are, that might mean the next few weeks look like romantic plans with a partner, dedicated nights out with friends, or embracing self-love in the form of self care. (It could also include all or none of the above, because this isn't a Hallmark movie.) If you're a fan of all things beauty, there's also an opportunity to fall head over heels for the latest product launches.
This month, you can expect plenty of newness from all your favourite beauty brands, from Summer Fridays to Lottie London to Oribe. Whether you're looking for the perfect hair mask so you can finally try out TikTok's viral "treatment bun," a scent that will last through even the longest of dates, or an at-home masking kit that will help you put your best face forward, there's a little something for everyone.
If you're not sure where to start, we've enlisted the help of POPSUGAR beauty editors to narrow down the list for you. After spritzing, swiping, and swatching our way through hundreds of different products, we're ready to announce our favourites. We found love in skin tints that made us glow as bright as the North Star, barrier creams that quenched the driest of skin, and eye brighteners that faked a wide-awake look faster than a cup of coffee.
Ahead, check out some of the best new February beauty launches, including picks in the hair, skin, body, makeup, and nail categories.