Born from founders who first bonded over a gin and tonic, this uncomplicated beauty brand is the result of a gap in the market. Co-founder Sarah's endometriosis diagnosis led her to being more chemical-conscious, discovering that most beauty products on the market were filled with synthetic nasties a.k.a. endocrine disrupters. The answer? Create her own straight-talking, organic beauty brand.
We recommend: The skin-feeding Coco Mask (£22) and ultrafresh Rose Mist (£20).
Image Source: skinandtoniclondon.com