"I was introduced to Sandy Lerner of Cisco Systems 15 years ago. Sandy was itching to start another company, and a mutual friend of ours knew that the two of us would be unstoppable. We immediately began lamenting over the lack of high-quality nail polishes in fun colors like green and purple. We just couldn't get over how many shades of pink and beige there were out there. After seeing this gaping hole in the cosmetics market, we set out to close the gap by creating a line of high-quality, alternative, never-before-seen colors. The launching point, as far as creating a line that consumers were able to connect with, was when we launched our line of 10 lipsticks and 12 nail polishes with the tagline, 'Does Pink Make You Puke?' Consumers were starving for a brand that was fun, smart, and 'got them,' and Urban Decay was 'that brand.'" — Wende Zomnir, chief creative officer and founding partner, Urban Decay Cosmetics
Image Source: Courtesy Urban Decay