"Pledgeme is a crowdfunding platform in New Zealand. Instead of offering product incentives to our backers like Kickstarter does, Pledgeme offers shares in the company. The Pledgeme team was so easy to work with, so I decided to launch Ethique's crowdfunding campaign on that site. We raised $500,000 in 90 minutes. I think that we were so successful so quickly because we pledged to be a zero-plastic, zero-waste beauty brand. We're also obsessive about customer service, authenticity, and transparency. I didn't have to convince people to trust or believe in us, because they already did and continue to do so." — Brianne West, founder and formulator of Ethique
Image Source: Courtesy Brianne West