"On the heels of the Kush launches of 2018, Milk has launched the Hydro Grip Primer ($30). Unlike silicone or oil-based primers, I love that you don't have to worry about ruining your skincare buzz when applying this one — it seems that because of my extensive skin regimen, my primer always seems to pill and roll on the skin, which is typically why I avoid them. Also, almost every professional makeup artist I know nixes primers because they say that if you moisturise properly, you don't need one. With Hydro Grip, it feels like an additional step in my routine and not the first step in my makeup application, ya dig? There is a technique to apply it, though. Put it on the back of your hand and then blend it onto your face using your fingers or a makeup brush. Let it sit for a minute so it fully absorbs and then get to applying that makeup. My makeup didn't crease around my nose or under my eyes, it lasted on 12-hour set day, and the primer looks amazing alone — it gives you a glass skin finish." — Kirbie Johnson, host and senior reporter