Ilia Beauty takes the best of natural and organic beauty and blends it with safe synthetics to create products that are both clean and functional. Founder Sasha Plavsic had a vision to start a makeup brand that is sustainable but doesn't sacrifice the quality of the products for the sake of being eco-friendly. She brought on her brother, Zac Ilia, to be her business partner and even used his name as the inspiration for the brand.
Ilia is known for its lip products, and it has a wide range of nude and neutral shades in its Tinted Lip Conditioner SPF 15 ($28). The formula is slick on the lips, somewhere in between a satin lipstick and tinted lip balm. It also delivers natural sunscreen to protect your pout against the Summer sun.