ColourPop was the first venture of Seed Beauty, which is the parent company founded by brother-sister duo John and Laura Nelson. (Seed Beauty is now the umbrella that houses KKW Beauty and Kylie Cosmetics.) ColourPop has become one of the most in-demand beauty brands on the market, known for creating high-performing products at an affordable price point. It has collaborated with some of the biggest beauty influencers, including Shayla Mitchell (aka makeupshayla), Bretman Rock, Karen Gonzalez (aka iluvsarahii), Kathleen Lights, and many more.
One of its new cult-favourite products is the Jelly Much Shadow ($6). It's a cream eye shadow that starts as a jelly texture and dries down completely budge-free. The colour Once & Floral is a beautiful red-orange shade that has a metallic shift. You can use it as a bright accent on the centre of your eyelid or smudge it up into your crease for a blown-out red smoky eye.