"The "intense" version of the Phytojoba Moisturising Mask ($26) was a favourite of mine a decade ago because it was packed with nourishing oils but didn't weigh down my fine hair. The only downside was it came in a hard-to-manage jar. Well, this new iteration is even better: It's packaged in a chic, mess-free tube, is light enough to use a few times a week, and the formula smells as zesty and delicious as ever. It's not quite as intense, and in this case that's a good thing." —— Dawn Davis, senior editorial director