Not one, but two editors have been loving the new Virtue Volumizing Primer ($36).
"When I first got my hands on Virtue products, I was a bit sceptical — the line boasts the ingredient alpha keratain 60ku, which they says is a "whole, pure human protein." Our hair made up of protein — keratin — and the bio-scientists who enginered alpha keratin 60ku discovered that our bodies recognise this ingredient at our own. It smooths, resurfaces and fills in the cracks of damage within our hair cuticle. I wasn't only impressed by the quality of the products and how my bleached-as-hell hair looked afterwards, but I am obsessed with the scent of the products and pray they make a fragrance at some point. Virtue just launched the Volumizing Primer ($36), which obviously gives the hair some lift, but is also a great hair-fresher as well. If you've gone HAM with the dry shampoo and feel like when you shake it might leave a nice winter's snow on your shoulders, use a little bit of the primer to revive your hair instead. It's lightweight, so you want feel like you're weighing your mane down with excessive products." — Kirbie Johnson, LA senior beauty reporter
"Virtue has become a staple in my hair care routine so when I heard about the new Volumizing Primer, I spritzed it straight onto my hair. It's easy to use, non-sticky, and works great on day 2 or 3 hair. Bonus: it protects against the heat, too." — Tori Crowther, assistant editor, UK