"I had never used a curved mascara wand before, and boy have I been missing out! The Laura Geller Lash Boss Max Mascara ($24, available soon at Ulta) can be used with the curve turned in or out (or in my case, both), and it creates the longest lashes of my life. There was absolutely no clumping, which is something that I find to be very common with mascaras when they're first opened, and was so easy to apply to the inner corner lashes because of the small bulb at the end of the wand. My friend asked what falsies I was wearing, and really that says it all!" –Charisandra Perez, assistant coordinator, Social and Partnerships