"The tube of Kat Von D Beauty's Go Big or Go Home Mascara ($23) is, dare I say, chonky. It feels heavy — like you're holding the weight of your eyelashes' future in your hands — but what makes the formula really cool is that it's made with plant-based fats (as opposed to beeswax or other polymers) to give it its volumizing properties, which means its completely vegan." — KC