For the uninitiated, the daith is a small piece of cartilage in the inner ear. Piercing the area has been linked to fewer migraines, but Tauber says it's been picking up steam for other reasons as of late: "We've been noticing it being requested with more frequency than in previous months," he said. "Daith piercings have a certain mystique that has always followed them, and I think that is part of the reason they have always captured people's eyes."