The tash rook area is a piercing that floats in the centre of the cartilage of your ear. "If the daith piercing is a crown for your ear, I'd call the tash rook piercing a tiara," Tauber said. "Maria [Tash, who owns a piercing studio in NYC and London] originally came up with this idea many years ago, and we've definitely noticed it becoming a staple in piercing aesthetic. The coolest part now though is that the aesthetic has been pulling back more toward her original spot and idea."