One of the makeup world's biggest power players also has LGBTQ+ roots. As a brand rep told POPSUGAR, MAC founders Frank Angelo and Frank Toskan had a vision to change the LGBTQ+ community (of which they were both part of and active in) through their passion of makeup. The company's first Viva Glam campaign was born in 1994, which intended for all proceeds of a MAC Viva Glam Lipstick ($19) be donated to the MAC Aids Fund. "We developed a great lipstick colour we called VIVA GLAM," said Toskan. "This little lipstick gave people dignity and saved lives."
And while Angelo and Toskan are no longer part of the company, their mission for change lives on: MAC has raised approximately $500 million (!) toward HIV/AIDS research in the years since.