Rachel Winard set out to create a clean skincare line she could use after she was diagnosed with lupus — and has made it a point to give back to the LGBTQ+ community along the way. Her brand, Soapwalla, has a workforce in which nearly half of her employees self-identify as queer (herself included) and donates 10 percent of its net proceeds from products like the Organic/Vegan Deodourant Cream ($16) to organisations like the Astraea Foundation, the Ali Forney Centre, and SAGE.