If you've ever wondered how Hailey Baldwin's skin looks like she dragged the Instagram brightness filter waaaay to the right, we have two answers: genetics and Dr. Barbara Sturm. Luckily for anyone who doesn't wasn't born into a family of actors, the pro behind her glow dropped a collection of brightening products, our favourite of which is the Dr. Barbara Sturm Brightening Serum ($310). It's packed with potent botanicals proven to boost radiance and fade hyperpigmentation (and, yes, make you feel famous all the same).