At first glance, the Covergirl Exhibitionist Mascara ($8) seems pretty no-frills. It's housed in a silver tube with an hourglass-shaped bristle brush and basic black writing etched across the packageing. But damn, it is good. Not only does the wand curve ever so slightly to hug every last lash, it also combs without clumping — making them look bigger, bolder, and more fluttery with every swipe. The best part comes after a full 12 hours of wear, when you realise your lashes looks just as good as they did this morning, with zero smudging or fallout. For $8? Talk about a ROI.