There's a lot of chatter about Drunk Elephant, and I am sure you've seen it all over your social media, but if you're wondering if its worth the hype then it's a resounding yes. I discovered the Drunk Elephant B-Hydra Intensive Hydration Serum (£44) last year and fell in love instantly. You notice a difference in your skin from the moment you pat it in — it feels instantly softer and even a bit bouncier than before. In addition to HA, this super-hydrating serum includes provitamin B5 and ceramides (derived from pineapple), both of which also help the skin retain moisture.