Seriously dry skin types or anyone dealing with a dehydrated complexion should look to Plenaire Skin Frosting Deeply Hydrating Mask (£36). Sustainable, vegan, and cruelty-free, it's packed with coconut oil, cocoa, and shea butter, as well as Japanese camellia oil. A wash-off mask, it leaves skin feeling, soft, plump, and nourished after just a few minutes.