Created by former beauty journalist Loretta De Feo, Dizziak has quickly made a name for itself as one of the best conditioning brands for all hair types — although it's especially great for Afro hair and natural textures. The Dizziak Deep Conditioner (£22) is a five-minute treatment that delivers intense amounts of hydration. The vegan mask is formulated with quinoa protein and babassu, coconut, and argan oils, making it rich but not heavy; you won't find weighed-down hair here.