"I've been a Shu Uemura fan for at least a decade, with the brand's oil cleanser and cleaning oil shampoo constantly stocked in my bathroom. For some strange reason, I had never tried the hair masks, and man, was I missing out! The Pokémon Pikachu packageing on the limited-edition Shu Uemura Art of Hair Pokémon Hair Mask ($68) is as irresistible as the gold sparkly cream inside. But what really won me over were the silky strands I had after just a few minutes using this mask. My hair is ultrasleek and shiny, and I could still go my usual three days between shampoos without feeling weighed down. This is definitely a new fave." — Joanna Douglas, senior editorial director, Native