"After working as a beauty editor for over a decade, I became a bit of a skeptic about beauty products. So when everyone started raving about the Augustinus Bader The Rich Cream (£205) I didn't believe the hype," says Panych. "When I moved to London seven months ago, the hard water started to severely dry out my skin. None of my usual face creams were working so I gave this a go. And guess what? It dramatically improved the texture and tone of my skin. The crinkling around my eyes softened and the flaking around my nose and chin disappeared. Obviously, the price tag is astronomically high, but if you're someone who's been intrigued about it and toying with the idea of investing in a bottle, I hate it say it but, yeah ... it is that good."