IT Cosmetics Superhero Mascara The IT Cosmetics Superhero Mascara (£21) is a favourite of London-based makeup artist Pauline Briscoe thanks to its long wand and wet, jet-black consistency, which is "perfect for a dramatic effect." Image Source: cultbeauty.co.uk IT Cosmetics Superhero Mascara £21 from cultbeauty.co.uk Buy Now