Laura Mercier does base products really, really well. The brand's Tinted Moisturiser and Secret Camouflage concealer are two of the most iconic makeup items of all time. It's why we're superexcited for its newest launch, the Laura Mercier Pure Canvas Primers (£32 each), which are a collection of makeup primers meant to help your foundation and concealer — to quote Kanye West — work harder, better, faster, stronger.
As pictured, there are six products in the range. There's the Perfecting Primer (which is the most similar to the brand's original foundation primer), Blurring Primer, Hydrating Primer, Illuminating Primer, Protecting Primer (with SPF 30), and the silicone-free Power Primer Supercharged Essence (£46), which isn't a primer in the traditional sense, but is still meant to be used as a makeup prep as it both smooths the skin and contains light-reflecting particles - just in a thinner, milkier texture.