The GHD Helios Hairdryer (£159) is the lightest and fastest blow dryer from GHD yet. The ionic technology (developed by GHD's UK research and development lab in Cambridge) reduces frizz and flyaways, giving hair up to 30 percent more shine, all while drying the hair incredibly fast with the 2200 watt motor. "The GHD helios Hairdryer gives you the perfect flow of air when drying to create a natural fullness, stunning shine, and smoothness," says GHD ambassador Zoë Irwin, who broke out the new tool backstage at Olivia Rubin's Autumn 2020 show at London Fashion Week. "It's my new kit bag essential as it's so fast and really minimises drying time, therefore limiting damage to your hair."