It Cosmetics Pillow Lips Collagen-Infused Lipstick
The new It Cosmetics Pillow Lips Collagen-Infused Lipstick ($24) not only packs collagen to support skin's elasticity, but there's also plumping hyaluronic acid and soothing aloe, too. The 14 shades come in both matte and cream finishes, but all have a rich texture and high-impact colour.