Of course, Reinhart isn't partnering with CoverGirl for just any campaign; she's the face of the new Clean Fresh collection. The line is a four-product range of sheer coverage vegan products, including Clean Fresh Skin Milks (nourishing lightweight foundations), Clean Fresh Cream Blushes (a personal favourite of Reinhart's), Clean Fresh Cooling Glow Sticks (stick highlighters that are cool to the touch), and Clean Fresh Lip Oils.
It might be surprising to see someone who loves intense makeup looks partnering with such a chill and low-key beauty collection. But for Reinhart, it's a perfect fit. "Clean Fresh is so representative of me and my makeup philosophy," she explained. "I think clean and dewy skin is important, it can be the foundation of your whole look. The line emphasises that: beautiful and glowing skin." But it gets even more personal than that for the actress. "My personal philosophy is very simple. I'm not vegan, but my skin is very sensitive and I try to keep my products as clean as possible. To represent a brand that honours that and wants to show off your skin makes sense for me."