Madam C.J. Walker Beauty Culture Inches Reconstructing Moisture Protein Treatment The top-selling product by this brand on Sephora's site is the Madam C.J. Walker Beauty Culture Inches Reconstructing Moisture Protein Treatment ($26). The rice-protein-rich cream supports brittle hair with azalea to add a smooth shine at the same time. (And it's named "inches" because it can help you get — or keep — long hair that may face breakage otherwise.) It's also offered as part of the 10s Across The Board Fan Favourite Trial Kit ($28), which adds this protein treatment to a creamy cowash, a buttery conditioner, and a hydrating curl cream. Image Source: sephora.com Madam C.J. Walker Beauty Culture Inches Reconstructing Moisture Protein $26 from sephora.com Buy Now 10s Across The Board Fan Favourite Trial Kit $28 from sephora.com Buy Now