It might seem obvious, but the very first step in the process is booking the appointment itself. Although walk-ins are possible on a whim, scheduling in advance will give you maximum prep time on all fronts. "The earlier you can book the better," Serra told POPSUGAR. "Especially for a special occasion, so that you can request the time and artist that you want."
For extra-important events — perhaps your wedding or a big milestone birthday bash — she even suggests booking a trial ahead of time. That way you can pre-approve the look so you have one less thing to worry about the day-of.
When your appointment rolls around, all that's left to do is bring your bare face and a camera roll equipped with inspiration. "The best thing to do is continue your regular skincare routine, exfoliate the night before or day of, and make sure you're moisturised," Serra said. "If you have any allergies or sensitivities, you can bring your own products. Otherwise the pros will have everything you need." As for photos, she recommends bringing around five to guide the look. But what's even more helpful? Past examples of your face with makeup that you liked. This way, the artist can create a truly custom look that brings out your best features.