Fenty Beauty by Rihanna Pro Filt'r Soft Matte Longwear Foundation More than 15,000 reviews (and counting) show that the Fenty Beauty by Rihanna Pro Filt'r Soft Matte Longwear Foundation ($35) continues to be a bestselling makeup choice at Sephora. It's matte and lightweight, and chances are, one of the 50 available shades will be perfect for you. Image Source: sephora.com Fenty Beauty by Rihanna Pro Filt'r Soft Matte Longwear Foundation $35 from sephora.com Buy Now