If you want to try out a liquid eye shadow but want no glitter, shimmer, or metallic tones near your eyes, this Armani Beauty Eye Tint Liquid Eyeshadow ($30) comes in matte shades just for you. (Note: There are shimmery options as well.) There's no primer needed to get a smooth sweep of colour, and it can be applied as a shadow or a liner with the applicator tip, or be swept on and blended in with your fingers instead.