L'Oréal USA Professional Products is doing its part by donating to the Professional Beauty Association COVID-19 Relief Fund, which supports licenced professionals in the US who are unable to work due to COVID-19. The fund supplies emergency aid for short-term needs like food and bills.
The brand has also announced an initiative to provide relief to Americans and small businesses alike by freezing the existing payments of very small and small-size enterprises in its distribution network, including independent hair salons, until businesses resume.