Masterminded by Londoner Loretta De Feo, Dizziak is a hair brand designed for all hair textures that need serious hydration and TLC. Dizziak launched with the Deep Conditioner (£22), and followed with the Hydration Wash (£20). A pH-balanced shampoo, the formula includes sodium lauroyl methyl isethionate — derived from coconut — to ensure the shampoo lathers to a satisfying foam that won't leave your scalp or strands parched or coated.